Last fall, BlackBerry proudly partnered with Amazon to bring the Amazon Appstore first to BlackBerry Passport users, and more recently, to all BlackBerry 10 users. What may surprise you, though, is how many of these users play equally as hard. They work extremely hard and require a device that can not only keep up, but work as hard as they do. You know the ones I am talking about: the financial analysts that are up at the crack of dawn, or the tech entrepreneurs working late into the night on their startups. When one thinks of a typical BlackBerry user, a Type-A, hyper-focused, successful go-getter is what likely comes to mind. (This is a guest blog by Brooke Gibson, App Ecosystem Consumer Marketing Lead at BlackBerry)
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